#ReadingRoom: Friday Black

#ReadingRoom: Friday Black

Books
#ReadingRoom: Friday Black “Fresh, exciting, vital and contemporary”. These are just some of the words used to describe this collection of short stories. Nana Kwame Adjei-Brenyah’s Friday Black has debuted with a bang. (more…)
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My best social media tactics for 2019

My best social media tactics for 2019

Social Media
My best social media tactics for 2019 I’ve been thinking about my social media strategy for 2019 while researching trends and tactics. How do I get my own brand, as well as the brands I work for, to stand out next year? What worked for me this year? Will this continue to work into 2019? Or do I need to re-evaluate my strategy? Here are my thoughts on some key tactics you should be employing. (more…)
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#FreelanceFriday: And the word of 2018 is toxic

#FreelanceFriday: And the word of 2018 is toxic

Freelance, Lifestyle
#FreelanceFriday: And the word for 2018 is ‘toxic’ “The Oxford Word of the Year is a word or expression that is judged to reflect the ethos, mood, or preoccupations of the passing year”. This year that word is TOXIC. “Toxic” has many strings – toxic waste, toxic poisoning and the like. And events around these issues have facilitated the word’s rise to the top of the most-used pile. (more…)
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Fakeness: kudos to Instagram for tackling the scourge

Fakeness: kudos to Instagram for tackling the scourge

Social Media
Fakeness: kudos to Instagram for tackling the scourge Instagram is hands down my favourite social media platform. Beautiful images, clean lines, easy formatting … what’s not to like about Instagram right? Well … there is just one thing that concerns me as a social media content creator. Fakeness. We all see them on our feeds – the like or comment you know has been created by a bot. Nothing annoys me more than seeing a 👏👏 or 👍 in place of real engagement from followers. And then there is the social media manager’s biggest bugbear – fake followers. So, I was immensely excited to read that Instagram will be cracking down on this phenomenon. (more…)
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#FreelanceFriday: firing a client

#FreelanceFriday: firing a client

Freelance
#FreelanceFriday: firing a client As a freelancer, you quickly learn that it’s important to have as many clients as possible. More clients mean a healthier bank balance every month. We never really think about firing clients … until one (or two) come along and we know we would be happier not having them around. Whether the client pays late or is difficult, or you simply do not have the capacity to fulfil the brief – the time will arrive that you and your client may need to part ways. How do you do this? Do you simply walk away and not look back? Do you opt for diplomacy and tact? Or do you leave the door open for the future? [caption id="attachment_2733" align="aligncenter" width="640"] Ending a relationship with a client…
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Using hashtags for effective marketing

Using hashtags for effective marketing

Social Media
Using hashtags for effective marketing If you use social media you must know that hashtags are an important component of social activity, especially on Instagram and Twitter. But have you ever asked yourself what a hashtag is? And more importantly, have you ever asked why and how do I use hashtags optimally? A hashtag is metadata that is used on social media platforms to categorise content and to make it easier to find other posts with a similar subject. So, if you add a “#” before a word, users may click on that word and find all the posts using that that same word. It’s a pretty cool tool. (more…)
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Raising responsible, tech-savvy teenagers

Raising responsible, tech-savvy teenagers

Lifestyle
Teenagers and social media: raising responsible, tech-savvy people Generation Z is a demographic group that comes after Millennials. One of the defining characteristics of this group is that youngsters from Gen Z have grown up with mobile communications. Among this generation, the most common form of communication is texting or social media interaction. This week I’m talking about teenagers and social media. (more…)
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#FreelanceFriday: valuable tips that helped me negotiate the entrepreneurial journey

#FreelanceFriday: valuable tips that helped me negotiate the entrepreneurial journey

Freelance
#FreelanceFriday: tips for the journey to success There’s no manual on how to be a freelancer. And as the gig economy evolves at a phenomenal pace we often find ourselves wishing someone could sit us down and explain exactly how we can keep up with the trends. We all need a bit of advice and useful tips. As the term itself suggests, freelancing is a pretty fluid concept. Many of us combine skills, we often upskill and even venture into completely new territory as we negotiate our paths. (more…)
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#SundayRead: Why Social Media is Ruining Your Life

#SundayRead: Why Social Media is Ruining Your Life

Books
#SundayRead: Why Social Media is Ruining Your Life I spend a huge amount of time on social media … for myself as well as the numerous clients I work for. There is no real cut off for me. The first thing I reach for when I open my eyes in the morning is my cellphone. The last thing I look at before I fall asleep is my Instagram feed. So, when this book landed on my desk I was a bit apprehensive. Could I be ruining my life? (more…)
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