#SundayRead: Why Social Media is Ruining Your Life

#SundayRead: Why Social Media is Ruining Your Life

Books
#SundayRead: Why Social Media is Ruining Your Life I spend a huge amount of time on social media … for myself as well as the numerous clients I work for. There is no real cut off for me. The first thing I reach for when I open my eyes in the morning is my cellphone. The last thing I look at before I fall asleep is my Instagram feed. So, when this book landed on my desk I was a bit apprehensive. Could I be ruining my life? (more…)
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Content marketing: ignore it at your peril

Content marketing: ignore it at your peril

Worklife
Content marketing: ignore it at your peril I would argue that content creation and marketing is the ultimate tool any brand could utilise to set them apart from the noise on social media. While social media engenders interaction, promotion, reputation management and content curation, it’s content creation and marketing that makes your brand unique. Content marketing sets up a relationship of trust. Sharing unique and valuable content makes your brand a source of information that an audience will turn to. Remember this when you are positioning yourself on social media. While many brands are seeing the value of being active on social, not all of them understand the value of creating unique and valuable content on these platforms. Are you creating unique content for your brand? What is your favourite…
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#SundayRead: The Necessary Marriage

#SundayRead: The Necessary Marriage

Books
#SundayRead: The Necessary Marriage Once you get past the slow start to this book and get to grips with the underlying commentary, I promise this novel will be worth the read. Jane and Leonard, 16-year-old pupil and teacher, fall in love in the 1970s and get married – against the wishes of Jane’s parents. After having two daughters and setting up home, Jane questions the decisions she made as a naive teenager. Jane loves Leonard but cannot come to terms with his sexual repression. (more…)
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#FreelanceFriday: the hustle is real

#FreelanceFriday: the hustle is real

Worklife
#FreelanceFriday: the hustle is real I began blogging some years before I became a freelance content creator. It was the ideal platform for me to work at my own pace while I held down a full-time job. It was also a great space to build content that was my own. My goal was to hone my skills as a writer, direct traffic to my site and get people engaging with the content I was creating. The bottom line was I was passionate about writing and I just wanted a space in which I could voice my opinion. Blogging was a purely cathartic experience. At the time, I had no intention of monetising my blog. (more…)
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Organic reach is on the decline, but is it all doom and gloom?

Organic reach is on the decline, but is it all doom and gloom?

Worklife
Organic reach is on the decline, but is it all doom and gloom? If you work with social media regularly you will know that we’ve been talking for some time now about how organic reach is on the decline on platforms like Instagram, Facebook and Twitter. What this means is that if you want your posts to reach your target audience you are going to have to throw a bit of cash behind them. However, there are a few ways to get your content seen without spending heaps on ads. Algorithm If you want to beat the algorithm, know the algorithm. Simple. Here are the essentials: Instagram: organises photos and videos in your feed by how likely you are to be interested in the content, your relationship to the user…
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#SundayRead: Eve of Man

#SundayRead: Eve of Man

Books
#SundayRead: Eve of Man Eve is special. She was the first girl to be born to the human race in 50 years. The story of her birth is tragic and dark. All her life Eve has been kept in seclusion – away from men or boys and away from the truth of her past. All her life, Eve’s daily routine has been controlled. She’s been groomed for one thing … her destiny. When she turns 16, three potential males could be her future and that of humanity.  She’s accepted this, understands she is different. [caption id="attachment_2578" align="aligncenter" width="640"] Women are subjugated in insidious ways. This book is a reminder of how it happens.[/caption] But then she meets Bram – and control and freedom take on a whole new meaning. Love…
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#FreelanceFriday: Dear freelancer. I see you, I salute you

#FreelanceFriday: Dear freelancer. I see you, I salute you

Worklife
#FreelanceFriday: Dear freelancer. I see you, I salute you Rates and fair pay are hands down the most talked about issue amongst independent consultants. It became evident to me when, as chair of a freelancing organisation, the questions that we fielded most often was around our rates survey and report. And as our economy hits uncertain times, many of us in the gig economy are the first to feel the burn. As I await news of another massive fuel hike and as everyone tightens their belts around me, I find myself grappling with the question of how I position myself so I too can survive. (more…)
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Social media peeves: how they hurt your brand

Social media peeves: how they hurt your brand

Worklife
Social media peeves: how they hurt your brand Peeves … you know - those things you do on social media that give users scratchy eyeballs. They may seem like small issues, but together they can hurt your brand and hinder your efforts in building a strong online presence. In this blog, I’m going to share a thing or two on what not to do on social media. Minor changes to your profile or page may lead to greater, sustainable benefits for your brand. (more…)
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#SundayRead: Vox

#SundayRead: Vox

Books
#SundayRead: Vox I read The Handmaid's Tale when it was first published. It’s one of those novels that stayed with me all these years later. Vox will be the same. In the last month, I’ve received two books with similar themes. In fact, Elle magazine says this novel is a “petrifying re-imagining of The Handmaid’s Tale in the present”. (more…)
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