#FreelanceFriday: firing a client

#FreelanceFriday: firing a client

Worklife
#FreelanceFriday: firing a client As a freelancer, you quickly learn that it’s important to have as many clients as possible. More clients mean a healthier bank balance every month. We never really think about firing clients … until one (or two) come along and we know we would be happier not having them around. Whether the client pays late or is difficult, or you simply do not have the capacity to fulfil the brief – the time will arrive that you and your client may need to part ways. How do you do this? Do you simply walk away and not look back? Do you opt for diplomacy and tact? Or do you leave the door open for the future? [caption id="attachment_2733" align="aligncenter" width="640"] Ending a relationship with a client…
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Using hashtags for effective marketing

Using hashtags for effective marketing

Worklife
Using hashtags for effective marketing If you use social media you must know that hashtags are an important component of social activity, especially on Instagram and Twitter. But have you ever asked yourself what a hashtag is? And more importantly, have you ever asked why and how do I use hashtags optimally? A hashtag is metadata that is used on social media platforms to categorise content and to make it easier to find other posts with a similar subject. So, if you add a “#” before a word, users may click on that word and find all the posts using that that same word. It’s a pretty cool tool. (more…)
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Raising responsible, tech-savvy teenagers

Raising responsible, tech-savvy teenagers

Lifestyle
Teenagers and social media: raising responsible, tech-savvy people Generation Z is a demographic group that comes after Millennials. One of the defining characteristics of this group is that youngsters from Gen Z have grown up with mobile communications. Among this generation, the most common form of communication is texting or social media interaction. This week I’m talking about teenagers and social media. (more…)
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#FreelanceFriday: valuable tips that helped me negotiate the entrepreneurial journey

#FreelanceFriday: valuable tips that helped me negotiate the entrepreneurial journey

Worklife
#FreelanceFriday: tips for the journey to success There’s no manual on how to be a freelancer. And as the gig economy evolves at a phenomenal pace we often find ourselves wishing someone could sit us down and explain exactly how we can keep up with the trends. We all need a bit of advice and useful tips. As the term itself suggests, freelancing is a pretty fluid concept. Many of us combine skills, we often upskill and even venture into completely new territory as we negotiate our paths. (more…)
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#SundayRead: Why Social Media is Ruining Your Life

#SundayRead: Why Social Media is Ruining Your Life

Books
#SundayRead: Why Social Media is Ruining Your Life I spend a huge amount of time on social media … for myself as well as the numerous clients I work for. There is no real cut off for me. The first thing I reach for when I open my eyes in the morning is my cellphone. The last thing I look at before I fall asleep is my Instagram feed. So, when this book landed on my desk I was a bit apprehensive. Could I be ruining my life? (more…)
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Content marketing: ignore it at your peril

Content marketing: ignore it at your peril

Worklife
Content marketing: ignore it at your peril I would argue that content creation and marketing is the ultimate tool any brand could utilise to set them apart from the noise on social media. While social media engenders interaction, promotion, reputation management and content curation, it’s content creation and marketing that makes your brand unique. Content marketing sets up a relationship of trust. Sharing unique and valuable content makes your brand a source of information that an audience will turn to. Remember this when you are positioning yourself on social media. While many brands are seeing the value of being active on social, not all of them understand the value of creating unique and valuable content on these platforms. Are you creating unique content for your brand? What is your favourite…
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#SundayRead: The Necessary Marriage

#SundayRead: The Necessary Marriage

Books
#SundayRead: The Necessary Marriage Once you get past the slow start to this book and get to grips with the underlying commentary, I promise this novel will be worth the read. Jane and Leonard, 16-year-old pupil and teacher, fall in love in the 1970s and get married – against the wishes of Jane’s parents. After having two daughters and setting up home, Jane questions the decisions she made as a naive teenager. Jane loves Leonard but cannot come to terms with his sexual repression. (more…)
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#FreelanceFriday: the hustle is real

#FreelanceFriday: the hustle is real

Worklife
#FreelanceFriday: the hustle is real I began blogging some years before I became a freelance content creator. It was the ideal platform for me to work at my own pace while I held down a full-time job. It was also a great space to build content that was my own. My goal was to hone my skills as a writer, direct traffic to my site and get people engaging with the content I was creating. The bottom line was I was passionate about writing and I just wanted a space in which I could voice my opinion. Blogging was a purely cathartic experience. At the time, I had no intention of monetising my blog. (more…)
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Organic reach is on the decline, but is it all doom and gloom?

Organic reach is on the decline, but is it all doom and gloom?

Worklife
Organic reach is on the decline, but is it all doom and gloom? If you work with social media regularly you will know that we’ve been talking for some time now about how organic reach is on the decline on platforms like Instagram, Facebook and Twitter. What this means is that if you want your posts to reach your target audience you are going to have to throw a bit of cash behind them. However, there are a few ways to get your content seen without spending heaps on ads. Algorithm If you want to beat the algorithm, know the algorithm. Simple. Here are the essentials: Instagram: organises photos and videos in your feed by how likely you are to be interested in the content, your relationship to the user…
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