My best social media tactics for 2019
I’ve been thinking about my social media strategy for 2019 while researching trends and tactics. How do I get my own brand, as well as…
Category: Social Media
Fakeness: kudos to Instagram for tackling the scourge
Instagram is hands down my favourite social media platform. Beautiful images, clean lines, easy formatting … what’s not to like about Instagram right? Well ……
Using hashtags for effective marketing
If you use social media you must know that hashtags are an important component of social activity, especially on Instagram and Twitter. But have you…
Are you paying enough attention to your reputation online?
This week I am talking online reputation management or ORM. The great thing about social media is that brands can interact with their customers in…
Content marketing: ignore it at your peril
I would argue that content creation and marketing is the ultimate tool any brand could utilise to set them apart from the noise on social…
Organic reach is on the decline, but is it all doom and gloom?
Organic reach is on the decline, but is it all doom and gloom? If you work with social media regularly you will know that we’ve…
Social media peeves: how they hurt your brand
Social media peeves: how they hurt your brand Peeves … you know – those things you do on social media that give users scratchy eyeballs….
Three tips to generate engagement on social media
Three tips to generate engagement on social media The success of a social media campaign correlates strongly with engagement. Likes, comments, shares, debate – they…
LinkedIn leads the way in long-form content
LinkedIn leads the way in long-form content Last week I took a mini break from creating to do a bit of research. Like with anything,…
A website launch checklist for beginners
A website launch checklist for beginners A good website is designed well, offers good user experience and has strong SEO. If you’re starting out on…