I’ve been thinking about my social media strategy for 2019 while researching trends and tactics. How do I get my own brand, as well as the brands I work for, to stand out next year? What worked for me this year? Will this continue to work into 2019? Or do…
Instagram is hands down my favourite social media platform. Beautiful images, clean lines, easy formatting … what’s not to like about Instagram right? Well … there is just one thing that concerns me as a social media content creator. Fakeness.
If you use social media you must know that hashtags are an important component of social activity, especially on Instagram and Twitter. But have you ever asked yourself what a hashtag is? And more importantly, have you ever asked why and how do I use hashtags optimally?
This week I am talking online reputation management or ORM. The great thing about social media is that brands can interact with their customers in a more organic and authentic way. The not-so-great thing is that people can say what they want about a brand and that could be damaging.
I would argue that content creation and marketing is the ultimate tool any brand could utilise to set them apart from the noise on social media. While social media engenders interaction, promotion, reputation management and content curation, it’s content creation and marketing that makes your brand unique.
Organic reach is on the decline, but is it all doom and gloom? If you work with social media regularly you will know that we’ve been talking for some time now about how organic reach is on the decline on platforms like Instagram, Facebook and Twitter. What this means is…
Social media peeves: how they hurt your brand Peeves … you know – those things you do on social media that give users scratchy eyeballs. They may seem like small issues, but together they can hurt your brand and hinder your efforts in building a strong online presence. In this…
Three tips to generate engagement on social media The success of a social media campaign correlates strongly with engagement. Likes, comments, shares, debate – they all signal engagement and they’re good for your brand. So, if you want people engaging with your content and your brand, you should be paying…
LinkedIn leads the way in long-form content Last week I took a mini break from creating to do a bit of research. Like with anything, being on top of your game in what you do means research and learning. I spent my time understanding LinkedIn and how it has evolved…
A website launch checklist for beginners A good website is designed well, offers good user experience and has strong SEO. If you’re starting out on designing a website or if you have employed a web designer but need to know what you need to look out for, here is a…
