My best social media tactics for 2019

My best social media tactics for 2019

Social Media
My best social media tactics for 2019 I’ve been thinking about my social media strategy for 2019 while researching trends and tactics. How do I get my own brand, as well as the brands I work for, to stand out next year? What worked for me this year? Will this continue to work into 2019? Or do I need to re-evaluate my strategy? Here are my thoughts on some key tactics you should be employing. (more…)
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Fakeness: kudos to Instagram for tackling the scourge

Fakeness: kudos to Instagram for tackling the scourge

Social Media
Fakeness: kudos to Instagram for tackling the scourge Instagram is hands down my favourite social media platform. Beautiful images, clean lines, easy formatting … what’s not to like about Instagram right? Well … there is just one thing that concerns me as a social media content creator. Fakeness. We all see them on our feeds – the like or comment you know has been created by a bot. Nothing annoys me more than seeing a 👏👏 or 👍 in place of real engagement from followers. And then there is the social media manager’s biggest bugbear – fake followers. So, I was immensely excited to read that Instagram will be cracking down on this phenomenon. (more…)
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Using hashtags for effective marketing

Using hashtags for effective marketing

Social Media
Using hashtags for effective marketing If you use social media you must know that hashtags are an important component of social activity, especially on Instagram and Twitter. But have you ever asked yourself what a hashtag is? And more importantly, have you ever asked why and how do I use hashtags optimally? A hashtag is metadata that is used on social media platforms to categorise content and to make it easier to find other posts with a similar subject. So, if you add a “#” before a word, users may click on that word and find all the posts using that that same word. It’s a pretty cool tool. (more…)
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Content marketing: ignore it at your peril

Content marketing: ignore it at your peril

Social Media
Content marketing: ignore it at your peril I would argue that content creation and marketing is the ultimate tool any brand could utilise to set them apart from the noise on social media. While social media engenders interaction, promotion, reputation management and content curation, it’s content creation and marketing that makes your brand unique. Content marketing sets up a relationship of trust. Sharing unique and valuable content makes your brand a source of information that an audience will turn to. Remember this when you are positioning yourself on social media. While many brands are seeing the value of being active on social, not all of them understand the value of creating unique and valuable content on these platforms. Are you creating unique content for your brand? What is your favourite…
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Organic reach is on the decline, but is it all doom and gloom?

Organic reach is on the decline, but is it all doom and gloom?

Social Media
Organic reach is on the decline, but is it all doom and gloom? If you work with social media regularly you will know that we’ve been talking for some time now about how organic reach is on the decline on platforms like Instagram, Facebook and Twitter. What this means is that if you want your posts to reach your target audience you are going to have to throw a bit of cash behind them. However, there are a few ways to get your content seen without spending heaps on ads. Algorithm If you want to beat the algorithm, know the algorithm. Simple. Here are the essentials: Instagram: organises photos and videos in your feed by how likely you are to be interested in the content, your relationship to the user…
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Social media peeves: how they hurt your brand

Social media peeves: how they hurt your brand

Social Media
Social media peeves: how they hurt your brand Peeves … you know - those things you do on social media that give users scratchy eyeballs. They may seem like small issues, but together they can hurt your brand and hinder your efforts in building a strong online presence. In this blog, I’m going to share a thing or two on what not to do on social media. Minor changes to your profile or page may lead to greater, sustainable benefits for your brand. (more…)
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Three tips to generate engagement on social media

Three tips to generate engagement on social media

Social Media
Three tips to generate engagement on social media The success of a social media campaign correlates strongly with engagement. Likes, comments, shares, debate – they all signal engagement and they’re good for your brand. So, if you want people engaging with your content and your brand, you should be paying careful consideration to what type of posts your audience will relate to. There are heaps of ideas out there that could help you find the right type of post to generate the best engagement. This post looks at my top three. [caption id="attachment_2560" align="aligncenter" width="640"] If you want people engaging with your content and your brand, you should be paying careful consideration to what type of posts your audience will relate to.[/caption] Personalise I make a concerted effort to keep…
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LinkedIn leads the way in long-form content

LinkedIn leads the way in long-form content

Social Media
LinkedIn leads the way in long-form content Last week I took a mini break from creating to do a bit of research. Like with anything, being on top of your game in what you do means research and learning. I spent my time understanding LinkedIn and how it has evolved since I first joined in 2008. The platform is changing and adapting rapidly and it is a no-brainer that every professional and/or brand should nurture their presences on this platform. Did you know LinkedIn has a blogging option? It is a huge drawcard on this social media platform and after exploring it and playing around with the functions, I was suitably impressed. And I’ve since learnt that when LinkedIn added the option, more people began using the platform regularly. And…
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A website launch checklist for beginners

A website launch checklist for beginners

Social Media
 A website launch checklist for beginners A good website is designed well, offers good user experience and has strong SEO. If you’re starting out on designing a website or if you have employed a web designer but need to know what you need to look out for, here is a website launch checklist. (more…)
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