Content marketing: ignore it at your peril

Content marketing: ignore it at your peril

Worklife
Content marketing: ignore it at your peril I would argue that content creation and marketing is the ultimate tool any brand could utilise to set them apart from the noise on social media. While social media engenders interaction, promotion, reputation management and content curation, it’s content creation and marketing that makes your brand unique. Content marketing sets up a relationship of trust. Sharing unique and valuable content makes your brand a source of information that an audience will turn to. Remember this when you are positioning yourself on social media. While many brands are seeing the value of being active on social, not all of them understand the value of creating unique and valuable content on these platforms. Are you creating unique content for your brand? What is your favourite…
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#FreelanceFriday: the hustle is real

#FreelanceFriday: the hustle is real

Worklife
#FreelanceFriday: the hustle is real I began blogging some years before I became a freelance content creator. It was the ideal platform for me to work at my own pace while I held down a full-time job. It was also a great space to build content that was my own. My goal was to hone my skills as a writer, direct traffic to my site and get people engaging with the content I was creating. The bottom line was I was passionate about writing and I just wanted a space in which I could voice my opinion. Blogging was a purely cathartic experience. At the time, I had no intention of monetising my blog. (more…)
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Organic reach is on the decline, but is it all doom and gloom?

Organic reach is on the decline, but is it all doom and gloom?

Worklife
Organic reach is on the decline, but is it all doom and gloom? If you work with social media regularly you will know that we’ve been talking for some time now about how organic reach is on the decline on platforms like Instagram, Facebook and Twitter. What this means is that if you want your posts to reach your target audience you are going to have to throw a bit of cash behind them. However, there are a few ways to get your content seen without spending heaps on ads. Algorithm If you want to beat the algorithm, know the algorithm. Simple. Here are the essentials: Instagram: organises photos and videos in your feed by how likely you are to be interested in the content, your relationship to the user…
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#FreelanceFriday: Dear freelancer. I see you, I salute you

#FreelanceFriday: Dear freelancer. I see you, I salute you

Worklife
#FreelanceFriday: Dear freelancer. I see you, I salute you Rates and fair pay are hands down the most talked about issue amongst independent consultants. It became evident to me when, as chair of a freelancing organisation, the questions that we fielded most often was around our rates survey and report. And as our economy hits uncertain times, many of us in the gig economy are the first to feel the burn. As I await news of another massive fuel hike and as everyone tightens their belts around me, I find myself grappling with the question of how I position myself so I too can survive. (more…)
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Social media peeves: how they hurt your brand

Social media peeves: how they hurt your brand

Worklife
Social media peeves: how they hurt your brand Peeves … you know - those things you do on social media that give users scratchy eyeballs. They may seem like small issues, but together they can hurt your brand and hinder your efforts in building a strong online presence. In this blog, I’m going to share a thing or two on what not to do on social media. Minor changes to your profile or page may lead to greater, sustainable benefits for your brand. (more…)
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#FreelanceFriday: ruminating on my choices

#FreelanceFriday: ruminating on my choices

Lifestyle, Worklife
#FreelanceFriday: ruminating on my choices We make choices every day of our lives. And they begin the minute we open our eyes to the world we have been born into. Making a choice is a simple act. It’s something we don’t often think about – it happens as easily as brushing our teeth in the mornings. Yet choice impacts on our lives in every way. (more…)
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Three tips to generate engagement on social media

Three tips to generate engagement on social media

Worklife
Three tips to generate engagement on social media The success of a social media campaign correlates strongly with engagement. Likes, comments, shares, debate – they all signal engagement and they’re good for your brand. So, if you want people engaging with your content and your brand, you should be paying careful consideration to what type of posts your audience will relate to. There are heaps of ideas out there that could help you find the right type of post to generate the best engagement. This post looks at my top three. [caption id="attachment_2560" align="aligncenter" width="640"] If you want people engaging with your content and your brand, you should be paying careful consideration to what type of posts your audience will relate to.[/caption] Personalise I make a concerted effort to keep…
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Misogyny in the workplace is alive and well

Misogyny in the workplace is alive and well

Lifestyle, Worklife
Last week I wrote a blog about my friend Anxiety and how we met. I’ve pinpointed an incident that took place almost a decade ago as the root cause of my trauma. And while I have dealt as best I can with that incident, Anxiety and I remain good friends. She drops in every now and then. It’s inconvenient, but some guests just don't understand “no”. After many years of therapy, I’ve come to realise that while the initial stress point was being held up in the sanctity of my own home, a secondary and more insidious stressor was the reaction of my manager at the time. (more…)
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#FreelanceFriday: Let’s talk about anxiety

#FreelanceFriday: Let’s talk about anxiety

Worklife
#FreelanceFriday: Let’s talk about anxiety A few years ago I was held up in my home. I was in the shower, getting ready to fetch my kids from school and head off to work. I’d spent a productive morning writing an article after interviewing a South African woman author. I was inspired and so full of hope. (more…)
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