I’ve been thinking about my social media strategy for 2019 while researching trends and tactics. How do I get my own brand, as well as the brands I work for, to stand out next year? What worked for me this year? Will this continue to work into 2019? Or do…
“The Oxford Word of the Year is a word or expression that is judged to reflect the ethos, mood, or preoccupations of the passing year”. This year that word is TOXIC.
“Toxic” has many strings – toxic waste, toxic poisoning and the like. And events around these issues have facilitated the word’s rise to the top of the most-used pile.
Instagram is hands down my favourite social media platform. Beautiful images, clean lines, easy formatting … what’s not to like about Instagram right? Well … there is just one thing that concerns me as a social media content creator. Fakeness.
As a freelancer, you quickly learn that it’s important to have as many clients as possible. More clients mean a healthier bank balance every month. We never really think about firing clients … until one (or two) come along and we know we would be happier not having them around.
If you use social media you must know that hashtags are an important component of social activity, especially on Instagram and Twitter. But have you ever asked yourself what a hashtag is? And more importantly, have you ever asked why and how do I use hashtags optimally?
Generation Z is a demographic group that comes after Millennials. One of the defining characteristics of this group is that youngsters from Gen Z have grown up with mobile communications. Among this generation, the most common form of communication is texting or social media interaction. This week I’m talking about teenagers and social media.
There’s no manual on how to be a freelancer. And as the gig economy evolves at a phenomenal pace we often find ourselves wishing someone could sit us down and explain exactly how we can keep up with the trends. We all need a bit of advice and useful tips.
This week I am talking online reputation management or ORM. The great thing about social media is that brands can interact with their customers in a more organic and authentic way. The not-so-great thing is that people can say what they want about a brand and that could be damaging.
I spend a huge amount of time on social media … for myself as well as the numerous clients I work for. There is no real cut off for me. The first thing I reach for when I open my eyes in the morning is my cellphone. The last thing I look at before I fall asleep is my Instagram feed. So, when this book landed on my desk I was a bit apprehensive. Could I be ruining my life?
I would argue that content creation and marketing is the ultimate tool any brand could utilise to set them apart from the noise on social media. While social media engenders interaction, promotion, reputation management and content curation, it’s content creation and marketing that makes your brand unique.
