My best social media tactics for 2019

JustMeneesha, Meneesha Govender, blog, freelance, freelancer, entrepreneur, 2019, tactics

I’ve been thinking about my social media strategy for 2019 while researching trends and tactics. How do I get my own brand, as well as the brands I work for, to stand out next year? What worked for me this year? Will this continue to work into 2019? Or do…

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#FreelanceFriday: And the word of 2018 is toxic

JustMeneesha, Meneesha Govender, blog, freelance, freelancer, entrepreneur, toxic, word of 2018

“The Oxford Word of the Year is a word or expression that is judged to reflect the ethos, mood, or preoccupations of the passing year”. This year that word is TOXIC.

“Toxic” has many strings – toxic waste, toxic poisoning and the like. And events around these issues have facilitated the word’s rise to the top of the most-used pile.

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#FreelanceFriday: firing a client

JustMeneesha, Meneesha Govender, blog, freelance, freelancer, entrepreneur

As a freelancer, you quickly learn that it’s important to have as many clients as possible. More clients mean a healthier bank balance every month. We never really think about firing clients … until one (or two) come along and we know we would be happier not having them around.

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Using hashtags for effective marketing

JustMeneesha, Meneesha Govender, blog, freelance, freelancer, entrepreneur, hashtags

If you use social media you must know that hashtags are an important component of social activity, especially on Instagram and Twitter. But have you ever asked yourself what a hashtag is? And more importantly, have you ever asked why and how do I use hashtags optimally?

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Raising responsible, tech-savvy teenagers

JustMeneesha, Meneesha Govender, blog, freelance, freelancer, entrepreneur

Generation Z is a demographic group that comes after Millennials. One of the defining characteristics of this group is that youngsters from Gen Z have grown up with mobile communications. Among this generation, the most common form of communication is texting or social media interaction. This week I’m talking about teenagers and social media.

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#ReadingRoom: Why Social Media is Ruining Your Life

JustMeneesha, Meneesha Govender, book, reading, Why Social Media is Ruining Your Life, Katherine Ormerod, Durban

I spend a huge amount of time on social media … for myself as well as the numerous clients I work for. There is no real cut off for me. The first thing I reach for when I open my eyes in the morning is my cellphone. The last thing I look at before I fall asleep is my Instagram feed. So, when this book landed on my desk I was a bit apprehensive. Could I be ruining my life?

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Content marketing: ignore it at your peril

JustMeneesha, Meneesha Govender, blog, freelance, freelancer, entrepreneur

I would argue that content creation and marketing is the ultimate tool any brand could utilise to set them apart from the noise on social media. While social media engenders interaction, promotion, reputation management and content curation, it’s content creation and marketing that makes your brand unique.

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