Tag: blog
#FreelanceFriday: And the word of 2018 is toxic
“The Oxford Word of the Year is a word or expression that is judged to reflect the ethos, mood, or preoccupations of the passing year”. This year that word is TOXIC.
“Toxic” has many strings – toxic waste, toxic poisoning and the like. And events around these issues have facilitated the word’s rise to the top of the most-used pile.
Fakeness: kudos to Instagram for tackling the scourge
#FreelanceFriday: firing a client
Using hashtags for effective marketing
Raising responsible, tech-savvy teenagers
Generation Z is a demographic group that comes after Millennials. One of the defining characteristics of this group is that youngsters from Gen Z have grown up with mobile communications. Among this generation, the most common form of communication is texting or social media interaction. This week I’m talking about teenagers and social media.
#FreelanceFriday: valuable tips that helped me negotiate the entrepreneurial journey
Are you paying enough attention to your reputation online?
#ReadingRoom: Why Social Media is Ruining Your Life
I spend a huge amount of time on social media … for myself as well as the numerous clients I work for. There is no real cut off for me. The first thing I reach for when I open my eyes in the morning is my cellphone. The last thing I look at before I fall asleep is my Instagram feed. So, when this book landed on my desk I was a bit apprehensive. Could I be ruining my life?
Content marketing: ignore it at your peril
I would argue that content creation and marketing is the ultimate tool any brand could utilise to set them apart from the noise on social media. While social media engenders interaction, promotion, reputation management and content curation, it’s content creation and marketing that makes your brand unique.
#FreelanceFriday: And the word of 2018 is toxic

“The Oxford Word of the Year is a word or expression that is judged to reflect the ethos, mood, or preoccupations of the passing year”. This year that word is TOXIC.
“Toxic” has many strings – toxic waste, toxic poisoning and the like. And events around these issues have facilitated the word’s rise to the top of the most-used pile.
Fakeness: kudos to Instagram for tackling the scourge
#FreelanceFriday: firing a client
Using hashtags for effective marketing
Raising responsible, tech-savvy teenagers

Generation Z is a demographic group that comes after Millennials. One of the defining characteristics of this group is that youngsters from Gen Z have grown up with mobile communications. Among this generation, the most common form of communication is texting or social media interaction. This week I’m talking about teenagers and social media.
#FreelanceFriday: valuable tips that helped me negotiate the entrepreneurial journey
Are you paying enough attention to your reputation online?
#ReadingRoom: Why Social Media is Ruining Your Life

I spend a huge amount of time on social media … for myself as well as the numerous clients I work for. There is no real cut off for me. The first thing I reach for when I open my eyes in the morning is my cellphone. The last thing I look at before I fall asleep is my Instagram feed. So, when this book landed on my desk I was a bit apprehensive. Could I be ruining my life?
Content marketing: ignore it at your peril

I would argue that content creation and marketing is the ultimate tool any brand could utilise to set them apart from the noise on social media. While social media engenders interaction, promotion, reputation management and content curation, it’s content creation and marketing that makes your brand unique.