{"id":2632,"date":"2018-09-26T06:00:38","date_gmt":"2018-09-26T04:00:38","guid":{"rendered":"https:\/\/justmeneesha.com\/?p=2632"},"modified":"2021-07-06T10:59:54","modified_gmt":"2021-07-06T08:59:54","slug":"social-media-peeves","status":"publish","type":"post","link":"https:\/\/justmeneesha.com\/index.php\/2018\/09\/26\/social-media-peeves\/","title":{"rendered":"Social media peeves: how they hurt your brand"},"content":{"rendered":"

Social media peeves: how they hurt your brand<\/h1>\n

Peeves \u2026 you know – those things you do on social media that give users scratchy eyeballs. They may seem like small issues, but together they can hurt your brand and hinder your efforts in building a strong online presence.<\/p>\n

In this blog, I\u2019m going to share a thing or two on what not to do on social media. Minor changes to your profile or page may lead to greater, sustainable benefits for your brand.<\/p>\n

Profile picture<\/h3>\n

First off: There is nothing more annoying than a profile or page without a profile picture (or even an inappropriate one). Your profile picture is 100% your brand. Why would you want to omit it or use one that is unprofessional and\/or inappropriate?<\/p>\n

\"JustMeneesha,

Posts that are riddled with errors make my eyeballs itch<\/p><\/div>\n

Grammar and spelling<\/span><\/h3>\n

Peeve number two is a big one for me. It may be because words are part of my craft, but seeing a typo or poor grammar in a post causes me to immediately switch off from that post and even consider unfollowing a feed if the errors persist. In a world where we are spoilt for choice when it comes to available content, why should I subject myself to poorly-created content? <\/span><\/p>\n

Posts that are riddled with errors look sloppy and unprofessional. Before clicking on that post button, review what you\u2019ve written, correct errors, and review again. Thankfully, Facebook, Instagram and LinkedIn even allow you to edit your posts once they\u2019ve been posted \u2013 use the function. Please! <\/span><\/p>\n

Quality<\/span><\/h3>\n

I\u2019m a strong believer in quality over quantity. If I can\u2019t create something valuable, I\u2019d rather not post anything than post for the sake of being visible. This brings me to my next peeve \u2026 thinking you need to post 10 \/ 20 times a day. Many argue that you should post often to keep up visibility. I believe that relevance, quality and consistency are more important. These should determine what and how often you post. At the end of the day, many variables \u2013 including platform and algorithms \u2013 will influence the frequency of your posts. There is no one-size fits all. My only advice is to make sure every single time you post something it enhances your brand.<\/span><\/p>\n

\"JustMeneesha,

Why gamble on your brand? It makes no sense.<\/p><\/div>\n

Winging it<\/span><\/h3>\n

Do you really think it\u2019s acceptable to \u201cwing it\u201d?<\/span><\/p>\n

The successful use of social media to promote your brand requires a lot more than just knowing how to send a tweet or schedule a post across many platforms. Excellent social media accounts set themselves apart by having a solid plan based on clear long-term goals and short-term objectives. They are prominent on the right platforms so that they increase their reach among their target audiences. They are successful because they plan and strategise. They are successful because they know how to make the system work for their brand.<\/span><\/p>\n

My final takeaway is simple: don\u2019t gamble on your brand!<\/span><\/p>\n

Like what you read? Look at more of my musings here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Social media peeves: how they hurt your brand Peeves \u2026 you know – those things you do on social media that give users scratchy eyeballs. They may seem like small issues, but together they can hurt your brand and hinder your efforts in building a strong online presence. In this…<\/p>\n

Continue reading<\/span><\/i><\/a> <\/p>\n","protected":false},"author":1,"featured_media":2563,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[297],"tags":[27,156,23,260,261,262,54,274,284,259],"class_list":["post-2632","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","tag-goodfood","tag-blog","tag-durban","tag-freelance","tag-freelance-life","tag-freelancer","tag-justmeneesha","tag-meneesha-govender","tag-peeves","tag-social-media"],"yoast_head":"\nSocial media peeves: how they hurt your brand - Blog - JustMeneesha<\/title>\n<meta name=\"description\" content=\"Peeves - those things you do on social media that give users scratchy eyeballs. 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