My best social media tactics for 2019

JustMeneesha, Meneesha Govender, blog, freelance, freelancer, entrepreneur, 2019, tacticsI’ve been thinking about my social media strategy for 2019 while researching trends and tactics. How do I get my own brand, as well as the brands I work for, to stand out next year? What worked for me this year? Will this continue to work into 2019? Or do I need to re-evaluate my strategy? Here are my thoughts on some key tactics you should be employing.

Social listening

I’ve written about social media listening before and I believe strongly that this is an important part of any social media strategy. Social media can be a loud, overwhelming space. Too many brands want to be heard and very few actually hear. Listening and, by extension, hearing are a crucial part of running a successful campaign. Social media monitoring tools are essential if you are serious about social media marketing. They help us know what is being said about brands across social media. They also help you to adjust your brand’s strategies and tackle problematic areas. Get into the habit of social listening. Hear to what is being said and react accordingly.

User-generated content

This is an under-utilised strategy that has the potential to be one of the best formulas for brand success on social media. For brands, user-generated content is literally free content to use as needed. And followers love that their content is acknowledged, used and featured. It’s their five minutes of fame, so to speak, and goes a long way in engendering brand loyalty. An added bonus is that as other followers watch their peers being featured, they too will be encouraged to engage in more meaningful ways. Think community, authenticity and cost-effectiveness – this is a tactic that we should not ignore in 2019.

Influencers

Influencers are an important part of the social media world. But larger influencers are beginning to lose their shine. More brands are turning to micro-influencers instead. These influencers have a smaller number of followers but are valued because they are more capable of reaching niche demographics. They don’t spread themselves thin. They understand and are loyal to their niche. And if that niche ties in with your brand ethos, micro-influencers are an invaluable resource. While I never favoured the term influencer, I am far more partial to a micro-influencer. They are generally more knowledgeable in their niche and therefore more authentic. The number of followers is less important. And as I’ve always believed in quality rather than quantity, I believe if I am going to be using influencers in my social strategy micro-influencers would be my first choice.

Ephemeral content

It began with Snapchat – content that only lasted 24 hours on a platform. The idea was to create an ethos of exclusivity and spontaneity. And it became such a hit that very soon Instagram and Facebook introduced their own space for ephemeral content in the form of Stories. Stories have given Instagram a huge boost. I had my doubts about the success of this content because I like the idea of recording and archiving what I create. But ephemeral content is appealing to users more and more. And after playing around with it in my own feed, I am coming around to understand its allure.

Video

Video has grown in popularity over the last few years. And now live video is the prized content we should be looking to utilise in our social media plans. Live video gives a sense of users being closer to the action. It also gives a sense of spontaneity rather than planned and choreographed content. Video has definitely changed the face of content creation. Live video will open new doors and avenues to explore.

Also important next year will be direct messaging, chatbots and augmented reality. These are exciting developments and will take your social media activity to the next level.

As 2019 descends on us alarmingly quickly, it’s time to assess your social media strategy and consider what works best for the brands you manage. Have you begun thinking about your social media strategy for 2019? What tactics do you think are the top priority? Drop me a comment and let’s start a discussion on the year ahead 😉.

Read more of my social media posts here.

Spread the love

About Meneesha

Online and books editor by day, mum even while I sleep, individual all the time. I live in the beautiful city of Durban - the unpolished gem in South Africa. If I didn't have a family, I'd be that crazy cat lady your mum probably warned you not to feed! Blogging is where I share, vent, rant, laugh and generally be myself. Join the ride!

111 Comments

  1. Would you be intrigued in exchanging web links?

  2. Youre so cool! I do not mean Ive read anything similar to this before. So nice to locate someone with some initial thoughts on this subject. realy thanks for starting this up. this web site is something that is needed online, somebody with a little originality. useful work for bringing something new to the internet!

  3. Wonderful article. I discover something extra tough on various blog sites everyday. It will certainly constantly be boosting to review web content from other writers as well as practice a little something from their store. I?d choose to utilize some with the material on my blog whether you don?t mind. Natually I?ll give you a web link on your web blog. Many thanks for sharing.

  4. I am impressed with this internet site , very I am a big fan .

  5. Hello, you used to write great, but the last few posts have been kinda boring¡K I miss your tremendous writings. Past few posts are just a little out of track! come on!

  6. I simply recognized your site the previous week and that i continues to be learning which it normally. You’ll be able to loads of tips there and i also relish your look around the rrnternet site to boot. Stick to the excellent show results!

  7. Would certainly you be fascinated in trading links?

  8. After research a few of the blog posts on your internet site now, as well as I absolutely like your way of blogging. I bookmarked it to my book marking internet site listing as well as will be examining back soon. Pls check out my internet site too as well as let me understand what you assume.

  9. you have a fantastic blog site right here! would you such as to make some welcome articles on my blog?

  10. I discovered your blog website on google as well as check a few of your early blog posts. Continue to maintain the very good operate. I just added up your RSS feed to my MSN News Viewers. Seeking forward to learning more from you later on!?

  11. This website is truly a walk-through for all of the info you wanted about this and also didn?t understand that to ask. Look here, and also you?ll most definitely discover it.

  12. It?s difficult to locate educated individuals on this subject, yet you sound like you recognize what you?re discussing! Thanks

  13. This actually addressed my trouble, thanks!

  14. I am commonly to blog writing and i actually value your content. The post has really peaks my interest. I am going to bookmark your site as well as maintain looking for new details.

  15. Your location is valueble for me. Many thanks !?

  16. When I initially commented I clicked the -Inform me when new remarks are included- checkbox as well as currently each time a comment is included I get four emails with the same remark. Is there any way you can remove me from that solution? Thanks!

  17. I?m pleased, I need to claim. Really hardly ever do I run into a blog site that?s both informative and enjoyable, and also let me inform you, you have actually hit the nail on the head. Your idea is exceptional; the issue is something that not nearly enough individuals are talking intelligently about. I am really delighted that I stumbled across this in my look for something connecting to this.

  18. It?s hard to locate well-informed people on this subject, however you seem like you understand what you?re talking about! Many thanks

  19. Appreciating the dedication you put into your website and in depth information you
    provide. It’s good to come across a blog every once in a
    while that isn’t the same outdated rehashed information. Wonderful read!
    I’ve saved your site and I’m adding your RSS feeds to my Google account.

  20. There are certainly a lot of details like that to consider. That is an excellent point to raise. I supply the thoughts above as basic ideas yet plainly there are inquiries like the one you raise where one of the most crucial thing will be working in truthful good faith. I don?t understand if finest methods have emerged around things like that, yet I make certain that your work is clearly identified as an up for grabs. Both children and also women feel the effect of simply a moment?s pleasure, for the remainder of their lives.

  21. When I initially commented I clicked the “Notify me when new comments are added” checkbox and now each time a comment is added I get several emails with the same comment.

    Is there any way you can remove people from that service?
    Appreciate it!

  22. Oh my benefits! a remarkable short article guy. Thanks Nonetheless I am experiencing issue with ur rss. Don?t know why Not able to subscribe to it. Is there anybody getting the same rss problem? Anyone who knows kindly react. Thnkx

  23. Hi there, just became aware of your blog through Google, and
    found that it is really informative. I am going to watch out for brussels.
    I will appreciate if you continue this in future.
    Lots of people will be benefited from your writing.
    Cheers!

  24. This internet site is actually a walk-through for every one of the information you wanted concerning this as well as didn?t recognize that to ask. Peek here, and also you?ll definitely discover it.

  25. I visited many web sites however the audio feature for audio songs
    current at this web site is in fact superb.

  26. This excellent website definitely has all the info I wanted concerning this subject and didn’t know who to ask.

  27. Good article. I find out something much more challenging on different blogs everyday. It will always be promoting to check out web content from various other authors and practice a little something from their shop. I?d like to make use of some with the content on my blog whether you don?t mind. Natually I?ll give you a web link on your web blog site. Many thanks for sharing.

  28. If some one needs to be updated with newest technologies afterward he must be
    visit this web site and be up to date all
    the time.

  29. Oh my benefits! an outstanding article dude. Thanks However I am experiencing concern with ur rss. Don?t know why Unable to sign up for it. Exists any person getting identical rss issue? Anyone who understands kindly respond. Thnkx

  30. This paragraph is truly a pleasant one it assists new the web people, who are
    wishing in favor of blogging.

  31. you are really a good webmaster. The website loading velocity is amazing.
    It seems that you’re doing any unique trick.

    In addition, The contents are masterpiece. you’ve performed a magnificent job on this topic!
    cheap flights 31muvXS

  32. I enjoy what you guys tend to be up too. This sort of clever work and coverage!
    Keep up the terrific works guys I’ve added you
    guys to my own blogroll. cheap flights y2yxvvfw

  33. You need to participate in a competition for one of the best blog sites online. I will advise this site!

  34. I?d need to check with you here. Which is not something I generally do! I delight in reading a message that will certainly make individuals believe. Likewise, thanks for allowing me to comment!

  35. Can I just claim what a relief to find someone that really understands what theyre speaking about online. You certainly know just how to bring an issue to light as well as make it crucial. More people need to read this and recognize this side of the tale. I angle believe youre not more preferred because you absolutely have the gift.

  36. You ought to take part in a contest for one of the greatest websites on the internet. I will recommend this blog!

  37. You made some decent points there. I viewed the internet for the problem and discovered most people will accompany with your website.

  38. Hey I am here for the first time . I came across this board and I find It really useful & it helped me out a lot. I hope to give something back and help others like you aided me.

  39. I’m curious to discover what blog platform you have been utilizing?
    I’m having some minor security problems with my latest site and I’d like to find some thing secure.

    Do you have any solutions?

    my web site … DeonZRaether

  40. Great blog post. I learn something much more challenging on various blog sites day-to-day. It will certainly constantly be stimulating to read material from other writers and also exercise a something from their shop. I?d like to utilize some with the content on my blog site whether you don?t mind. Natually I?ll provide you a web link on your internet blog. Many thanks for sharing.

  41. Hi there all, here every one is sharing these kinds of
    know-how, thus it’s fastidious to read this blog, and I used to go to see this web site everyday.

  42. You ought to take part in a contest for among the best blogs on the web. I will recommend this website!

  43. There are some interesting moments in this post however I don?t know if I see all of them facility to heart. There is some legitimacy yet I will certainly take hold point of view till I consider it additionally. Great article, many thanks and we desire extra! Contributed to FeedBurner too

  44. I don’t know whether it’s just me or if perhaps everybody else experiencing problems with your
    blog. It seems like some of the written text within your content
    are running off the screen. Can somebody else please provide feedback
    and let me know if this is happening to them as well?

    This might be a problem with my internet browser because I’ve had this happen before.
    Cheers

  45. Can I just claim what a relief to discover a person who actually understands what theyre talking about on the web. You definitely understand just how to bring a concern to light and also make it essential. Even more individuals require to read this as well as recognize this side of the story. I angle believe youre not extra popular due to the fact that you absolutely have the gift.

  46. An interesting discussion deserves comment. I assume that you need to write much more on this topic, it may not be a forbidden subject but typically people are not nearly enough to speak on such topics. To the following. Thanks

  47. There are absolutely a lot of information like that to think about. That is a wonderful indicate bring up. I offer the thoughts over as basic inspiration but plainly there are concerns like the one you raise where one of the most important thing will be working in honest good faith. I don?t recognize if best practices have emerged around things like that, yet I make certain that your task is clearly determined as an up for grabs. Both kids as well as women feel the effect of just a moment?s satisfaction, for the rest of their lives.

  48. Saved as a favorite, I like your blog!

  49. Hi! I simply would like to give a substantial thumbs up for the wonderful information you have below on this post. I will be coming back to your blog site for even more quickly.

  50. Hi there this is kinda of off topic but I was wanting to know if blogs use WYSIWYG editors
    or if you have to manually code with HTML. I’m starting a blog soon but
    have no coding knowledge so I wanted to get advice from someone
    with experience. Any help would be greatly appreciated!

  51. Have you ever thought about publishing an e-book or guest authoring on other websites?

    I have a blog based on the same ideas you discuss and would
    love to have you share some stories/information. I know my
    audience would value your work. If you are even remotely interested, feel free to send
    me an e-mail.

  52. Can I just claim what a relief to locate someone that really recognizes what theyre discussing on the web. You most definitely recognize exactly how to bring a concern to light and make it vital. Even more individuals require to read this and understand this side of the tale. I angle think youre not much more prominent because you most definitely have the gift.

  53. Would you be fascinated in trading web links?

  54. Two girls and a guy in oral and anal action from Petra

  55. certainly like your website however you have to check the spelling on quite a few of your posts. A number of them are rife with spelling problems and I to find it very bothersome to tell the truth then again I will certainly come back again.

  56. you have a great blog here! would certainly you such as to make some welcome blog posts on my blog site?

  57. Best view in the town !

  58. You are so awesome! I don’t think I’ve truly read a single thing like that before. So good to find another person with genuine thoughts on this topic. Really.. many thanks for starting this up. This website is one thing that is required on the internet, someone with a bit of originality!

  59. Everything is very open with a precise explanation of the challenges.
    It was definitely informative. Your website is very useful.
    Many thanks for sharing! adreamoftrains webhosting

  60. Youre so great! I don’t intend Ive review anything similar to this prior to. So great to locate someone with some initial thoughts on this subject. realy thanks for starting this up. this website is something that is needed on the web, somebody with a little creativity. helpful job for bringing something brand-new to the web!

  61. Hi there everyone, it’s my first pay a quick visit at
    this web site, and post is in fact fruitful for me, keep up posting
    such content.

  62. I?d have to consult you right here. Which is not something I usually do! I take pleasure in reading a blog post that will make individuals believe. Additionally, thanks for allowing me to comment!

  63. I used to be able to find good info from your blog posts.

  64. I always spent my half an hour to read this web site’s articles or reviews daily along with a mug of coffee.

  65. Like!! I blog frequently and I really thank you for your content. The article has truly peaked my interest.

  66. Aw, this was an actually great article. In suggestion I would like to put in writing like this additionally? taking some time and actual initiative to make a very good article? however what can I say? I postpone alot and also never seem to get something done.

  67. You made some suitable factors there. I searched the internet for the issue and also found most people will certainly accompany with your site.

  68. Fabulous, what a website it is! This web site presents useful information to us,
    keep it up.

  69. Nice blog here! Also your website loads up very fast!
    What web host are you using? Can I get your affiliate link to your host?
    I wish my site loaded up as fast as yours lol

  70. really great post, i certainly like this site, keep on it

  71. It’s very trouble-free to find out any topic on web as
    compared to books, as I found this piece of writing at this web page.

  72. After research a few of the post on your website now, and I truly like your way of blogging. I bookmarked it to my book marking site checklist and also will certainly be inspecting back quickly. Pls take a look at my website also and also let me know what you believe.

  73. Hey there! I just want to provide a massive thumbs up for the wonderful info you have right here on this post. I will be coming back to your blog site for even more quickly.

  74. What i do not understood is in truth how you’re no longer actually much more smartly-liked
    than you may be now. You’re very intelligent. You know therefore considerably
    in the case of this topic, produced me for my part believe it from a lot of various angles.
    Its like men and women don’t seem to be interested except it is one
    thing to accomplish with Woman gaga! Your personal stuffs great.
    All the time maintain it up!

  75. There is visibly a bundle to learn about this. I assume you made sure nice points in functions also.

  76. Excellent article. I will be dealing with many of these issues as well..

  77. Wonderful article. I find out something a lot more difficult on different blogs daily. It will constantly be promoting to review material from various other writers and practice a something from their shop. I?d like to utilize some with the content on my blog site whether you don?t mind. Natually I?ll provide you a link on your internet blog site. Thanks for sharing.

  78. I?m amazed, I should claim. Really seldom do I come across a blog site that?s both educative and also amusing, and let me tell you, you have hit the nail on the head. Your suggestion is exceptional; the problem is something that insufficient people are speaking wisely around. I am really happy that I stumbled across this in my look for something relating to this.

  79. you have a wonderful blog site here! would you such as to make some welcome posts on my blog?

  80. I was very delighted to find this web-site. I intended to many thanks for your time for this wonderful read!! I most definitely enjoying every little bit of it and also I have you bookmarked to check out brand-new things you post.

  81. Aw, this was a very nice post. Spending some time and actual effort to
    make a really good article… but what can I say… I procrastinate a
    lot and never manage to get nearly anything done.

  82. The following time I read a blog, I hope that it does not disappoint me as long as this. I suggest, I recognize it was my selection to check out, but I really thought youd have something interesting to state. All I listen to is a bunch of yawping regarding something that you could deal with if you werent also hectic trying to find attention.

  83. I am frequently to blogging and also i truly appreciate your content. The write-up has really peaks my rate of interest. I am going to bookmark your site and also keep checking for brand-new info.

  84. There are some intriguing moments in this post however I don?t understand if I see all of them facility to heart. There is some legitimacy yet I will certainly take hold viewpoint until I check into it additionally. Good article, thanks as well as we want much more! Contributed to FeedBurner also

  85. I found your blog website on google and also examine a few of your early posts. Continue to keep up the excellent run. I just added up your RSS feed to my MSN News Visitor. Seeking forward to reading more from you later!?

  86. Props for these a good post, maintain up your fantastic function.

  87. I am usually to blog writing and i truly appreciate your web content. The write-up has truly peaks my interest. I am mosting likely to bookmark your website and keep checking for brand-new details.

  88. I was really happy to locate this web-site. I wanted to thanks for your time for this fantastic read!! I definitely taking pleasure in every bit of it and I have you bookmarked to look into brand-new things you post.

  89. Amazing blog! Do you have any hints for aspiring writers? I’m hoping to start my own blog soon but I’m a little lost on everything. Would you recommend starting with a free platform like WordPress or go for a paid option? There are so many options out there that I’m completely overwhelmed .. Any tips? Kudos!

  90. well, i do believe in astrology and horoscope is the first part of the magazine that i always check~

  91. Nice site. On your blogs very interest and i will tell a friends.

  92. very nice message, i definitely love this web site, go on it

  93. I simply want to say I am newbie to weblog and actually loved you’re blog. Almost certainly I’m likely to bookmark your blog . You surely have terrific posts. Thanks a bunch for sharing your web site.

  94. Your site is very helpful. Many thanks for sharing!

  95. Hi there, after reading this amazing paragraph i am as well delighted to share my knowledge here with friends.

  96. Like!! Really appreciate you sharing this blog post.Really thank you! Keep writing.

  97. Hi everyone, it’s my first go to see at this web page, and article is in fact fruitful in support of me,
    keep up posting these types of content.

  98. I have been browsing on-line more than three hours these
    days, yet I by no means discovered any interesting article like yours.
    It is pretty value sufficient for me. Personally, if all website owners and bloggers made good content as you probably did,
    the net will likely be much more helpful than ever before.

  99. I think what you posted was very logical. However,
    what about this? what if you added a little content?
    I am not suggesting your content is not solid, however what if you added a title
    that makes people desire more? I mean My best social media tactics for 2019 – Blog – JustMeneesha is a little plain. You ought to look at Yahoo’s home
    page and watch how they create article headlines to grab viewers interested.
    You might try adding a video or a related picture or two
    to grab people excited about what you’ve
    written. In my opinion, it might bring your posts
    a little livelier.

  100. I all the time emailed this webpage post page to all my contacts, as if like to read it next
    my contacts will too.

Leave a Reply

Your email address will not be published. Required fields are marked *