Erre (pronounced “air”) launched at the SA Fashion Week collections in October 2013. It is the brainchild of designers Natasha Jaume and Carina Louw.

The brand is not available in Durban stores, so I knew little about it. I visited the website to learn more.


erre1Erre, meaning “to journey”, is about everyday wear infused with a sense of exoticism experienced while on holiday. The brand’s logo is “a new kind power dressing” and aims at providing woman with quality wardrobe staples and investment pieces to be worn at the office or out.

Erre is celebrating its second year as one of SA’s exciting new signatures with an online store that goes live on Friday, June 19. For all you Erre enthusiasts and newbies, there is a 25% discount on selected stock bought between 12pm and 12am on the opening day.

The Erre look, which has only been available in select stores in Gauteng, will now become available anywhere in SA or internationally.

The online store will allow customers access to the most comprehensive range of Erre merchandise – including the body flattering collection, the wardrobe staples and capsule collections as well as the iconic laser cut leather jackets, pure wool winter coats and the exciting new Curve range for the fuller size. Erre’s limited edition runway pieces and its range of accessories will also be available.

erre2Jaume says the online store has been conceptualised to give customers “the chance to view our clothing as if it were a showroom, to see all that Erre has to offer, besides the runway looks”.

Erre Online has been designed to ensure stress-free shopping at every point. A clear size chart allows the user to establish her correct sizing, particularly for custom-made items like the leather jackets which have to be custom-tailored. Easy payment options, free deliveries and a returns policy, adds to a pleasurable online shopping experience.

Visit Erre to find out more about the brand and don’t forget to shop between 12pm and 12am on Friday to qualify for that great discount.

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