Three tips to generate engagement on social media

The success of a social media campaign correlates strongly with engagement. Likes, comments, shares, debate – they all signal engagement and they’re good for your brand.

So, if you want people engaging with your content and your brand, you should be paying careful consideration to what type of posts your audience will relate to.

There are heaps of ideas out there that could help you find the right type of post to generate the best engagement. This post looks at my top three.

JustMeneesha, Meneesha Govender, blog, freelance, freelancer, entrepreneur, engagement
If you want people engaging with your content and your brand, you should be paying careful consideration to what type of posts your audience will relate to.

Personalise

I make a concerted effort to keep up my social media presence, but this isn’t enough to build my audience and keep them interested. Sharing a success, sharing a milestone … these things matter.

I have found that personalising my brand is one of the best ways to encourage engagement.  

Whether it’s a picture of my cat Zeke or an anecdote about myself, I’ve learnt that my audience is very interested in the human side of my brand. Telling my story or sharing a snippet of my life makes my brand more relatable to my audience. Is it the same for you?

Series

I have a Freelance Friday series on my social media platforms every Friday. It is a peek into my life as an independent consultant, a peek at me being my own boss. It’s sometimes light and funny and sometimes serious and hard-hitting.

I’ve utilised a similar series idea for a number of my clients and they’ve proven to be a fantastic success.

Series imply curation and thought rather than a lot of random posts thrown into your feed. They also give you an opportunity to interact regularly with your audience, on a particular topic.

Call to action

Everyone has an opinion and many would like to share that opinion with their favourite brands. It gives them a sense of being included. And what better way to hear what your followers think as well as get them involved than through a poll? Polls can be used to engage with your audience, conduct research among your followers and even run giveaways. And some social media platforms like Facebook, Twitter and Google+ allow you to carry them out on your feed.

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