#FreelanceFriday: the hustle is real

I began blogging some years before I became a freelance content creator. It was the ideal platform for me to work at my own pace while I held down a full-time job. It was also a great space to build content that was my own.

My goal was to hone my skills as a writer, direct traffic to my site and get people engaging with the content I was creating. The bottom line was I was passionate about writing and I just wanted a space in which I could voice my opinion. Blogging was a purely cathartic experience. At the time, I had no intention of monetising my blog.

JustMeneesha, Meneesha Govender, blog, freelance, freelancer, entrepreneur, hustle

Creating

Then the idea of living the “gig life” began taking shape in the recesses of my brain. If I was creating all this content for myself and people were interested in what I was saying, why couldn’t I do the same for others? And be paid for it to boot?! Of course, it’s not that simple. If it was, everyone would be doing it right?

As a blogger, I worked to satisfy myself. I wrote what I liked and when I wanted. That readers engaged with what I created was a bonus. If they didn’t that was okay too.

As a freelancer, the client and his/her needs are always front of mind. This changes the dynamic. Setting rates, coming up with original pitches for something I may have zero interest in or have to spend hours researching … these are the variables I have to deal with as a freelance creator.

While creating may no longer be a solely cathartic activity, loving what I do still makes it enjoyable. Passion drives me. 

Passion

I’ve learnt that if I want to succeed as a freelancer then two things are most important.

The first is that my portfolio is never complete. I work on improving it every day. Sometimes I add to it. At other times I remove dated projects. I often tweak existing content too. My portfolio lives and grows as I do.

Second, I’m no longer afraid to charge what I’m worth. I started off charging a measly R2 500 to build a website in 2017! Yes, R2 500. My mentor thought I was mad! Today, that’s my rate for a single article. If I don’t see value in my work, why should I expect anyone else to?

This, my friends, is the hustle of being a freelancer.

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