My best social media tactics for 2019

JustMeneesha, Meneesha Govender, blog, freelance, freelancer, entrepreneur, 2019, tactics

I’ve been thinking about my social media strategy for 2019 while researching trends and tactics. How do I get my own brand, as well as the brands I work for, to stand out next year? What worked for me this year? Will this continue to work into 2019? Or do…

Continue reading

#FreelanceFriday: firing a client

JustMeneesha, Meneesha Govender, blog, freelance, freelancer, entrepreneur

As a freelancer, you quickly learn that it’s important to have as many clients as possible. More clients mean a healthier bank balance every month. We never really think about firing clients … until one (or two) come along and we know we would be happier not having them around.

Continue reading

Using hashtags for effective marketing

JustMeneesha, Meneesha Govender, blog, freelance, freelancer, entrepreneur, hashtags

If you use social media you must know that hashtags are an important component of social activity, especially on Instagram and Twitter. But have you ever asked yourself what a hashtag is? And more importantly, have you ever asked why and how do I use hashtags optimally?

Continue reading

Raising responsible, tech-savvy teenagers

JustMeneesha, Meneesha Govender, blog, freelance, freelancer, entrepreneur

Generation Z is a demographic group that comes after Millennials. One of the defining characteristics of this group is that youngsters from Gen Z have grown up with mobile communications. Among this generation, the most common form of communication is texting or social media interaction. This week I’m talking about teenagers and social media.

Continue reading

Content marketing: ignore it at your peril

JustMeneesha, Meneesha Govender, blog, freelance, freelancer, entrepreneur

I would argue that content creation and marketing is the ultimate tool any brand could utilise to set them apart from the noise on social media. While social media engenders interaction, promotion, reputation management and content curation, it’s content creation and marketing that makes your brand unique.

Continue reading

#FreelanceFriday: the hustle is real

JustMeneesha, Meneesha Govender, blog, freelance, freelancer, entrepreneur, hustle

#FreelanceFriday: the hustle is real I began blogging some years before I became a freelance content creator. It was the ideal platform for me to work at my own pace while I held down a full-time job. It was also a great space to build content that was my own….

Continue reading