Organic reach is on the decline, but is it all doom and gloom? If you work with social media regularly you will know that we’ve been talking for some time now about how organic reach is on the decline on platforms like Instagram, Facebook and Twitter. What this means is…
#SundayRead: Eve of Man Eve is special. She was the first girl to be born to the human race in 50 years. The story of her birth is tragic and dark. All her life Eve has been kept in seclusion – away from men or boys and away from the…
#FreelanceFriday: Dear freelancer. I see you, I salute you Rates and fair pay are hands down the most talked about issue amongst independent consultants. It became evident to me when, as chair of a freelancing organisation, the questions that we fielded most often was around our rates survey and report….
Social media peeves: how they hurt your brand Peeves … you know – those things you do on social media that give users scratchy eyeballs. They may seem like small issues, but together they can hurt your brand and hinder your efforts in building a strong online presence. In this…
#SundayRead: Vox I read The Handmaid’s Tale when it was first published. It’s one of those novels that stayed with me all these years later. Vox will be the same. In the last month, I’ve received two books with similar themes. In fact, Elle magazine says this novel is a…
#FreelanceFriday: ruminating on my choices We make choices every day of our lives. And they begin the minute we open our eyes to the world we have been born into. Making a choice is a simple act. It’s something we don’t often think about – it happens as easily as…
Three tips to generate engagement on social media The success of a social media campaign correlates strongly with engagement. Likes, comments, shares, debate – they all signal engagement and they’re good for your brand. So, if you want people engaging with your content and your brand, you should be paying…
Last week I wrote a blog about my friend Anxiety and how we met. I’ve pinpointed an incident that took place almost a decade ago as the root cause of my trauma. And while I have dealt as best I can with that incident, Anxiety and I remain good friends….
#SundayRead: F**k Plastic I’ve written extensively about my plastic-free journey this year. If, like me, you’d like to join the war on plastic, get your hands on this nifty pocketbook. It offers you 101 ways you can join the campaign. There are 51 trillion particles of plastic in our oceans…
#FreelanceFriday: Let’s talk about anxiety A few years ago I was held up in my home. I was in the shower, getting ready to fetch my kids from school and head off to work. I’d spent a productive morning writing an article after interviewing a South African woman author. I was…
